When people hear the words “email marketing”, most of them instantly think of spam, closing their minds to the idea, because they have received many spam emails that claim to provide them money and profits. It’s your job to make your email campaigns user-friendly and enjoyable enough so that people want to open and read your messages. What I am going to show you here are the great ideas on how you can accomplish this.
To make sure your emails don’t turn people off or people unsubscribe from your emails, always ask for permission/confirmation before sending them out. Include a subscription button on your site, and encourage your regular visitors to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber-only deals as well.
When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, “GRAB IT!”, onto the email. In addition, the end of this email could include a phrase that says, “Become a member so that you can get our products for lower prices.”
Try to send only one email camapaign message each week. Chances are, your customers receive a ton of email everyday, just like you. I receive over 800 emails everyday and nearly one-fourth of them are spam. Customers may skip your emails if they receive too many of them, which will result your emails to go to the SPAM folder.
Pay attention to the demographics within your subscriber and customer base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really suprise you, but in a delightful way.
If you make it a point t send only emails which provide useful information, you are indicating to customers that you know, and appreciate their time is valuable. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Every email should have something relevant, like tips or discounts.
Emphasize the benefits of your product or services whenever possible. Subscribers will want to know what’s in it for them, so tell them–in the subject line, in your URLs, and in your content. Your subscribers will be much more interested in your message if they feel that it can help them in some way.
Before sending any emails related to promotional offers to customers or potential customers, be sure to get their permission for contact. Email is a powerful tool, and consumers hate when it is misused. Any email contact that isn’t initiated by the consumer, feels to them like spam. Your customers must agree to receive additional emails from you, even if they have made purchases in the past.
The last think you need is to be accused of sending spam, so be sure to take precautions to guard against this, including an email-list opt-in confirmation. This means a confirmation email must be clicked to fully register for the newsletter. The email should contain a link that the person can click on to verify the subscription and another link to dispute it. Subscribers will appreciate your security efforts, and you will be able to prove that your emails aren’t spam if needed.
E-mail is one of the simplest and easily accessible forms of marketing. Since it is so readily available, it can be tempting to “accidentally” build a few people into your client list without really asking them. Make sure that you get permission before you hit “Send.” Losing the good opinion of customers, or worse, is not worth it.
Always know what your customers want and what audience you have; use this information and make it a successful campaign. What do you think they’d like to see? Think about what they would like to read. How can you get those thoughts converted into sales? Using the tips gained from this article, you need to create your own effective campaign.